Support for the establishment of a healthy pet culture and overseas export of related products
MyPetPro (CEO Brian Son), who is building the companion animal platform ‘MyPetPro’, signed a business agreement with ADPLUG (CEO Pae Sung W), who operates a P2P customized advertisement production platform, and produced advertisements for the companion animal related industry. and announced on the 12th that they have agreed to cooperate on the overall operation.
In accordance with this agreement, both companies will publish ADPLUG’s advertisements on the MyPetPro platform and distribute ADPLUG-themed content on abandoned dogs and companion animals on SNS to promote the establishment of a healthy companion animal culture and overseas advancement of related products. plan.
‘My Pet Pro’, a companion animal platform using blockchain, was created for the purpose of donating to related organizations to solve the problem of abandoned dogs, which is emerging as a social problem. When a member (dog owner) who has signed up for MyPet Pro goes for a walk with his or her dog, MPP tokens directly issued as much as the distance walked are paid as compensation, and if the member wishes, the tokens are donated to a civic organization that protects abandoned dogs. This is a typical service model.
If a member who owns a companion animal gives birth to a dog or cat, it can be sold through the platform. Members who receive the sale will donate a certain amount of tokens, and a service will be operated in which the donated tokens are paid to members who have applied for sale and to groups protecting abandoned dogs.
ADPLUG, headquartered in Singapore, is attracting attention by operating a P2P-style customized advertisement production platform that connects small businesses around the world with social media creators and models such as YouTube. As it produces advertisements and contents at a significantly lower cost than existing advertising agencies, it is expected to become a global PR and marketing window for small business owners wishing to advance overseas.
Son Dong-jin, CEO of MyPet Pro, said, “With this business agreement as an opportunity, we are laying the foundation for K-PET’s global expansion following K-POP.”